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COMMERCIAL

Throughout my career, I have established a robust commercial portfolio, engaging in a diverse array of projects as both a freelancer and staffed Producer. My commercial expertise spans both dynamic sports marketing campaigns and persuasive sales content. My production style is marked by a distinctive graphic-driven approach, aiming to fuse captivating visuals with compelling narratives. This amalgamation not only heightens viewer engagement but also adds a vibrant appeal to the overall content, making it not just a marketing tool, but a visually immersive experience.

COMMERCIALS
LARGE SCALE PROJECTS

"A New Day for a Legendary Name"

Bally Bet | Angry Butterfly

This ad was created to function as both a brand and offer ad for Bally Bet. I worked as a client side producer on this project alongside the ad agency Angry Butterfly.

This project was unique as the primary goal was to create a piece that could provide over a year of content. This ad would span across multiple states, with various versions intended to showcase the Brand, Sportsbook, and Online Casino on television as well as over social media in the form of organic and paid media.

BallyBet_LetsPlay_Arizona_AllSport_Offer250_30_16x9_TVE.mov.00_00_07_05.Still001.png

© 2022 Paul Benns | Senior Producer and Video Editor

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