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"A New Day for a Legendary Name"
Producer
Agency
Bally Bet | Angry Butterfly
Role
Overview
This ad was created to function as both a brand and offer ad for Bally Bet. I worked as a client side producer on this project alongside the ad agency Angry Butterfly.
My responsibilities on this project covered a wide breadth of responsibilities from assisting in the development of the primary campaign, working with the production companies in charge of shooting this project, to planning photography to be shot during principle photography.
One of my primary roles was bridging internal performance marketing, brand, and creative team needs, to our hired external production teams, and agency capabilities. This resulted in a planned 12-18 month creative campaign that encompasses 2 core video commercials with 8 secondary edits and 48 variations tailored to social media advertising, and a 5000 image repository to be used across digital media and out-of-home advertising.
Commercial Variations
The first core commercial is a 30-second Bally Bet Sportsbook only ad that encompassed the 4 major sports, Hockey, Baseball, Football, and Basketball.
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30-Second Sportsbook Ad
15-Second Sportsbook Ad
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Expanding on the first core commercial is a 15-second cutdown. This version was created to span 16x9, 4x5, and 9x16 formats to encompass both television and online formats.
30-Second Sportsbook and Casino Ad
The second core commercial is a 30-second Bally Bet Sportsbook and Casino ad that joins the Sportsbook variation, to the online Casino content provided by Bally's. This variant was created in both 30-second and 15-second versions across multiple size formats
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Lastly, the sportsbook only ad was cutdown to a 6-second format.
Due to the short time here, we created individual ads for each of the 4 major sports that could then be cycled depending on the current in-season sport. For Hockey specifically, we worked closely with the NHL to have additional footage shot, so that we could use their logos and marks in the EndTag
To retain image fidelity, we also added a bottom area which could then support CTA style or offer based messaging to enhance brand awareness and customer engagement on social platforms.
6-Second Baseball Ad - 4x5 Format
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6-Second NHL Ad - 9x16 Format
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